TNC Partners with WeChat to Raise Funds for Coral Triangle, Other Projects

The Nature Conservancy (TNC) and WeChat are teaming up to make it easier for smartphone users to stay connected with nature, while also generating funds to support the Conservancy’s projects, such as helping sea turtles recover in the Coral Triangle and other parts of the world, TNC said in a news release (external link).

To kick off this new partnership, through June 30, 2014, WeChat will donate $5 to TNC for every new user who downloads the app and follows the Conservancy’s official account, up to a total of one million dollars in support.

TNC’s WeChat account will serve as a new destination for users to learn more about the Conservancy’s work to benefit nature and people, find ways to get involved, access daily nature photographs, and enjoy a host of other engaging content.

Smartphone users can support TNC and explore nature photography by downloading WeChat (external link) and adding “Nature_org” as a contact to follow the official account. After downloading, tap “Contacts” in the menu bar → “Add” and type the ID “Nature_org” in the search field.